The Monday forecast ritual that takes twelve minutes

Forecasting is not a model. It is a weekly sentence about each deal: will it close, why, and what would make that false.

1. Commit: written next step this week, economic buyer named.
2. Best case: champion engaged, no date you would bet on.
3. Slip: anything that moved twice. Say the reason out loud.

Twelve minutes is the point. If it takes an hour, you are rewriting history instead of calling the week.

Once the underlying CRM process is trustworthy, AI sales tools can be evaluated for conversation insight or forecast context. The system should make deal evidence easier to inspect, not turn a weak forecast into a more polished guess.