Clay

What Clay is used for

Data enrichment and AI prospect research workflows. Built for SMB–Enterprise teams.

Category

Prospecting & B2B Data

Primary use case

Enrichment / workflow

Stated team fit

SMB–Enterprise

How to evaluate prospecting data

Prospecting software is more useful when its data is relevant to a defined account list and sales motion.

1. 1

   Coverage and freshness

   Validate company, contact, geographic, and role coverage in the market you actually sell to.

2. 2

   Data quality controls

   Review verification, refresh timing, enrichment fields, and how records are checked before use.

3. 3

   Workflow handoff

   Make sure qualified records can reach the CRM or outreach workflow with useful context intact.

Pricing

from $149/mo

Self-serve Launch/Explorer plans start around $149–$185 per month. Credit-based.

Confirm current plans, limits, and availability on the official vendor site before you buy.