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Prospecting & B2B Data

Clay

Data enrichment and AI prospect research workflows.

$149/mo
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Clay website: Data enrichment and AI prospect research workflows.
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Category
Prospecting & B2B Data
Use case
Enrichment / workflow
Team fit
SMB–Enterprise

What it is used for

Enrichment / workflow

Data enrichment and AI prospect research workflows

Who it is for

Built for SMB–Enterprise teams.

Coverage and freshness

Validate company, contact, geographic, and role coverage in the market you actually sell to.

Data quality controls

Review verification, refresh timing, enrichment fields, and how records are checked before use.

When it fits

Use it when

  • The ICP is already defined and you need contacts or accounts.
  • You will verify coverage in your market before buying seats.
  • Records have a place to land in CRM or a sequencer.

Skip it when

  • You still need to define who you sell to.
  • The tool is being asked to invent demand, not find people.
  • Compare Apollo.io if you need database / engagement instead.

How to start

  1. Define the list first

    Write a tight ICP: industry, size, title, geo. Buy data only after you can describe the buyer in one sentence.

  2. Pull a small sample

    Export 50–100 contacts and verify emails before you scale. Check mobile coverage if you dial.

  3. Push to the system of record

    Send keepers to your CRM or sequencer. Do not let a CSV live on someone’s desktop.

Pricing

Listed price

$149/moper month

  • Self-serve Launch/Explorer plans start around $149–$185 per month.

Confirm current plans on Clay before you buy. Prices checked 30 Sep 2026.

Sales resources

Best AI Sales Tools to Compare (2026)Compare 12 AI sales tools for prospecting, research, outreach, call insight, and forecasting — with the workflow each one is built to support.What Is Sales Prospecting? A B2B Guide (2026)Sales prospecting explained: how it differs from lead generation, a practical B2B process, and the tools to compare at each step.

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Cognism

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