Website & Conversion
Hotjar
Behavior analytics and user feedback.
Free plan
- Category
- Website & Conversion
- Use case
- Analytics
- Team fit
- SMB–Enterprise
What it is used for
Analytics
Behavior analytics and user feedback
Who it is for
Built for SMB–Enterprise teams.
User experience
Test load impact, mobile behavior, accessibility, and whether the interaction helps a visitor complete a task.
Data and consent
Review event collection, consent needs, integrations, and how visitor context reaches sales or marketing.
When it fits
Use it when
- A defined visitor action is underperforming.
- Consent, speed, and measurement are owned.
- You will test against a baseline.
Skip it when
- The page itself is the problem, not the widget.
- You cannot measure the conversion you want to improve.
- Compare Intercom if you need messaging / conversion instead.
How to start
Instrument the money pages
Pricing, demo, and blog CTAs. Ignore vanity heatmaps.
One experiment at a time
A headline test beats a redesign.
Send qualified chats to a calendar
If a human can’t take it, the bot is just a comment box.
Pricing
Free plan
Free planper month
- Free for 35 daily sessions.
- Observe from about $32–$39 per month.
Confirm current plans on Hotjar before you buy. Prices checked 30 Sep 2026.
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