CRM
HubSpot Sales Hub
CRM, sales automation and engagement.
Free plan
- Category
- CRM
- Use case
- CRM / inbound sales
- Team fit
- SMB–Mid-market
What it is used for
CRM / inbound sales
CRM, sales automation and engagement
Who it is for
Built for SMB–Mid-market teams.
Pipeline and data model
Test the stages, fields, and ownership rules your team needs before importing a large database.
Daily seller adoption
Check how easily a rep can log activity, update a deal, and set a next step during normal work.
When it fits
Use it when
- You need one place for pipeline, activity, and next steps.
- More than one person will own deals.
- You will connect email or a sequencer later.
Skip it when
- A shared spreadsheet still covers every live deal.
- You only need a mailing list, not a pipeline.
- Compare Salesforce if you need crm / pipeline instead.
How to start
Connect the basics
Create an account, invite the people who actually own deals, and connect the mailbox you already sell from. Import a small set of live opportunities — not the whole messy spreadsheet.
Make the pipeline honest
Set stages that match how you sell. Require a next step and a date on every open deal. Turn off fields nobody fills in.
Run one week in it
Log calls and emails as they happen. At week’s end, only trust the board if activity and next steps are complete.
Pricing
Free plan
Free planper user/mo
- Sales Hub Starter is billed per seat; Professional is a platform fee plus seats.
Confirm current plans on HubSpot Sales Hub before you buy. Prices checked 30 Sep 2026.
Sales resources
Use HubSpot Sales Hub in context
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