Email Infrastructure
Klaviyo
Email and SMS marketing automation.
Free plan
- Category
- Email Infrastructure
- Use case
- Marketing automation
- Team fit
- SMB–Mid-market
What it is used for
Marketing automation
Email and SMS marketing automation
Who it is for
Built for SMB–Mid-market teams.
Deliverability controls
Review authentication, suppression, bounce handling, monitoring, and the support available during delivery issues.
Technical fit
Check API, SMTP, event, template, and integration requirements against your application or sales stack.
When it fits
Use it when
- You send from your own domains and need authentication.
- Someone owns bounces, suppression, and reputation.
- The product workflow needs events, not only a mailbox.
Skip it when
- You can stay on a simple mailbox provider.
- No one will watch deliverability after go-live.
- Compare Mailgun if you need email infrastructure instead.
How to start
Separate marketing from sales mail
Don’t blast from the domain you use for 1:1 outreach.
Authenticate everything
SPF, DKIM, DMARC before volume.
Watch bounces daily
Infrastructure problems show up as reputation, not as a pretty dashboard.
Pricing
Free plan
Free planper month
- Paid email from about $20–$45 per month as the list grows.
Confirm current plans on Klaviyo before you buy. Prices checked 30 Sep 2026.
Sending volume without authentication, consent, and bounce handling can damage the domain. Confirm those controls before you scale.
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