make.com
Visual automation platform
- Category
- Data Enrichment
- Use case
- Automation
- Team fit
- SMB–Enterprise
What it is used for
Automation
Visual automation platform
Who it is for
Built for SMB–Enterprise teams.
Field coverage
List the firmographic, contact, technographic, or intent fields that would change a sales decision.
Data governance
Check source transparency, refresh behavior, confidence signals, and how conflicting values are handled.
When it fits
Use it when
- Records already live in the CRM or a sheet.
- You know which fields would change a sales decision.
- Write-back rules and owners are agreed.
Skip it when
- You are using enrichment to build the whole database from nothing.
- Conflicting field values have no owner.
- Compare Clearbit if you need enrichment instead.
How to start
Start from your own records
Enrich people and companies you already have before you buy net-new names.
Waterfall, then verify
Fill email, then phone, then firmographics. Run a verifier before any send.
Write back to the CRM
If it doesn’t land on the contact record, it didn’t happen.
Pricing
Free plan
Free planper month
- Core from about $9 per month.
Confirm current plans on Make before you buy. Prices checked 30 Sep 2026.
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