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Website & Conversion

Microsoft Clarity

Free session recording and heatmaps.

Free
Microsoft Clarity website: Free session recording and heatmaps.
Image from Microsoft Clarity
Category
Website & Conversion
Use case
Analytics
Team fit
All

What it is used for

Analytics

Free session recording and heatmaps

User experience

Test load impact, mobile behavior, accessibility, and whether the interaction helps a visitor complete a task.

Data and consent

Review event collection, consent needs, integrations, and how visitor context reaches sales or marketing.

Experiment design

Use a clear conversion goal and a measured baseline before attributing results to a new tool.

When it fits

Use it when

  • A defined visitor action is underperforming.
  • Consent, speed, and measurement are owned.
  • You will test against a baseline.

Skip it when

  • The page itself is the problem, not the widget.
  • You cannot measure the conversion you want to improve.
  • Compare Intercom if you need messaging / conversion instead.

How to start

  1. Instrument the money pages

    Pricing, demo, and blog CTAs. Ignore vanity heatmaps.

  2. One experiment at a time

    A headline test beats a redesign.

  3. Send qualified chats to a calendar

    If a human can’t take it, the bot is just a comment box.

Pricing

Free plan

Freelisted price

  • Free session recordings and heatmaps.

Confirm current plans on Microsoft Clarity before you buy. Prices checked 30 Sep 2026.

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