Meetings
The first five minutes of a demo decide the rest
Skip the logo slide. Open on their problem, name the risk, and let the product prove one thing well.
If you spend the first five minutes on your origin story, you have already taught them this meeting is about you.
Open with the problem you confirmed on the last email. Name the risk of leaving it. Then show one workflow that makes that risk smaller. Save the rest of the product for questions.
A demo is not a tour. It is a proof.


