Calculators mini app
Sales Conversion Rate Calculator
Sales conversion rate is the percentage of people or opportunities that move from one defined funnel stage to the next.
Free · no API requiredWhat this free calculator helps you do
Enter the counts from your funnel in order to see conversion at each stage and the largest drop-off. Use consistent dates and definitions for every stage.
How to use it
- 1
Enter funnel counts for the same cohort or time period.
- 2
Leave a stage blank if you do not measure it yet.
- 3
Use the lowest stage conversion as a prompt for further diagnosis.
Conversion rate formula
Each stage rate equals the next stage count divided by the preceding stage count. Overall conversion equals closed-won deals divided by qualified leads.
Useful guardrails
- Avoid comparing funnel stages with mismatched time windows.
- Define qualification criteria before judging a low rate.
- Investigate one bottleneck at a time.
Questions people ask
About this mini app
What is a sales conversion rate?
It is the percentage of prospects or opportunities that move from one defined step of a sales funnel to the next.
Why can a stage conversion exceed 100%?
It usually means the counts cover different cohorts or time windows. Compare the same set of leads through each stage.
Should I include unqualified leads?
Only if they are part of the stage you are measuring. Consistent qualification criteria make the result useful.