Calculators mini app
Win Rate Calculator
Sales win rate is the percentage of closed opportunities that were won, excluding open deals.
Free · no API requiredWhat this free calculator helps you do
Enter the number of won and lost opportunities for a consistent period or segment. A small sample can move sharply, so use the result as a trend signal rather than a verdict.
How to use it
- 1
Choose one period, segment, or sales motion.
- 2
Enter only opportunities that reached a closed outcome.
- 3
Compare the result with prior periods using the same criteria.
Win rate formula
Win rate equals closed-won opportunities divided by the total of closed-won and closed-lost opportunities, multiplied by 100.
Useful guardrails
- Exclude open opportunities from the calculation.
- Track no-decisions consistently with your CRM definitions.
- Segment by source, product, or deal size before changing the process.
Questions people ask
About this mini app
What is the difference between win rate and close rate?
Teams sometimes use the terms interchangeably. Define the denominator clearly: this tool uses closed won plus closed lost.
Should no-decision deals count as lost?
Use the same policy in every reporting period. Many teams include them as losses, while others analyze them separately.
What sample size is reliable?
Larger samples are more stable. Treat a result based on fewer than ten closed opportunities cautiously.
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