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Prospecting & B2B Data

Apollo.io

B2B contact database, prospecting and outreach.

Free plan

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What Apollo.io is used for

B2B contact database, prospecting and outreach. Built for SMB–Mid-market teams.

Category: Prospecting & B2B Data
Primary use case: Database / engagement
Stated team fit: SMB–Mid-market

How to evaluate prospecting data

Prospecting software is more useful when its data is relevant to a defined account list and sales motion.

1
Coverage and freshness
Validate company, contact, geographic, and role coverage in the market you actually sell to.
2
Data quality controls
Review verification, refresh timing, enrichment fields, and how records are checked before use.
3
Workflow handoff
Make sure qualified records can reach the CRM or outreach workflow with useful context intact.

Pricing

Free plan

Free tier for light prospecting. Basic is about $49 per user per month, billed annually.

Confirm current plans, limits, and availability on the official vendor site before you buy.

Sales resources

Best AI Sales Tools to Compare (2026)Compare 12 AI sales tools for prospecting, research, outreach, call insight, and forecasting — with the workflow each one is built to support.What Is Sales Prospecting? A B2B Guide (2026)Sales prospecting explained: how it differs from lead generation, a practical B2B process, and the tools to compare at each step.

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