Prospecting & B2B Data
Apollo.io
B2B contact database, prospecting and outreach.
Free plan
- Category
- Prospecting & B2B Data
- Use case
- Database / engagement
- Team fit
- SMB–Mid-market
What it is used for
Database / engagement
B2B contact database, prospecting and outreach
Who it is for
Built for SMB–Mid-market teams.
Coverage and freshness
Validate company, contact, geographic, and role coverage in the market you actually sell to.
Data quality controls
Review verification, refresh timing, enrichment fields, and how records are checked before use.
When it fits
Use it when
- The ICP is already defined and you need contacts or accounts.
- You will verify coverage in your market before buying seats.
- Records have a place to land in CRM or a sequencer.
Skip it when
- You still need to define who you sell to.
- The tool is being asked to invent demand, not find people.
- Compare ZoomInfo if you need data / intelligence instead.
How to start
Define the list first
Write a tight ICP: industry, size, title, geo. Buy data only after you can describe the buyer in one sentence.
Pull a small sample
Export 50–100 contacts and verify emails before you scale. Check mobile coverage if you dial.
Push to the system of record
Send keepers to your CRM or sequencer. Do not let a CSV live on someone’s desktop.
Pricing
Free plan
Free planper user/mo, billed annually
- Free tier for light prospecting.
- Basic is about $49 per user per month, billed annually.
Confirm current plans on Apollo.io before you buy. Prices checked 30 Sep 2026.
Sales resources
Use Apollo.io in context
More Prospecting & B2B Data tools
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