- Category
- Intent & ABM
- Use case
- Intent data
- Team fit
- Mid-market–Enterprise
What it is used for
Who it is for
Built for Mid-market–Enterprise teams.
Signal source and meaning
Understand what behavior creates a signal, how it is scored, and what the score does not imply.
Account fit
Compare signal coverage with your ICP, account tiers, and the markets your sellers own.
Routing and timing
Define who receives a signal, what action it triggers, and how quickly that action should happen.
When it fits
Use it when
- Named accounts or an ICP already exist.
- A signal will change who you call this week.
- Routing and ownership are defined before you turn alerts on.
Skip it when
- You want a brand-mention report, not a sales action.
- Nobody owns follow-up when a score moves.
- Compare Buska if you need social listening / intent instead.
How to start
Pick a named account list
Start with 50–200 accounts, not the whole TAM. Map intent topics to products you actually sell.
Route the heat
Send in-market accounts to the owner within a day. Stale intent is just another list.
Coordinate the motion
Ads, email, and AE outreach should hit the same account in the same week.
Pricing
Listed price
Custom pricingquoted by the vendor
- Intent data is licensed by records and use case.
Confirm current plans on Bombora before you buy. Prices checked 30 Sep 2026.
Sales resources
Use Bombora in context
More Intent & ABM tools
Buska
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6sense
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