RB2B

What RB2B is used for

RB2B is website visitor identification that matches people and companies on your site to LinkedIn profiles and, on paid plans, business emails. Built for SMB–Mid-market GTM teams.

RB2B is website visitor identification software: install a pixel, then see who (and which companies) are already on your site. Person-level identification is US-only; company-level ID is available globally through a Demandbase partnership. SMB–Mid-market teams typically use it to alert Slack or a CRM when an ICP visitor hits a high-intent page. Start with the 7-day full-featured trial, confirm coverage on your real traffic, then route named visitors before you buy more resolutions. Current plans are listed on RB2B.

Category

Prospecting & B2B Data

Primary use case

Website visitor identification

Stated team fit

SMB–Mid-market

How to start with RB2B

1. 1

   Install the pixel on a high-intent path

   Place the script in the site header, then confirm alerts fire on pricing, demo, or docs pages — not only the homepage. Review RB2B compliance notes for US person-level ID versus global company-level ID.

2. 2

   Define Hot Leads against your ICP

   Filter by company size, seniority, department, and geography before you treat a visit as a lead. Route buyers to a sequencer and other visitor types to a different Slack channel.

3. 3

   Act while the visit is still warm

   Push keepers to the CRM, Clay, or a LinkedIn sender such as HeyReach. Pair the visit with the page they viewed so the first line is specific.

How to evaluate prospecting data

Prospecting software is more useful when its data is relevant to a defined account list and sales motion.

1. 1

   Coverage and freshness

   Validate company, contact, geographic, and role coverage in the market you actually sell to.

2. 2

   Data quality controls

   Review verification, refresh timing, enrichment fields, and how records are checked before use.

3. 3

   Workflow handoff

   Make sure qualified records can reach the CRM or outreach workflow with useful context intact.

Pricing

from $79/mo

A 7-day full-featured trial is available. After that, company-level ID is listed at 150 resolutions per month on the free tier. Starter is $79 per month for person-level ID and 300 monthly resolutions, with LinkedIn URLs to Slack or Teams. Pro starts at $149 per month and adds business emails plus integrations. Premium resolution starts at $199 per month. Person-level ID is US-only. Check RB2B pricing before you buy.

Confirm current plans, limits, and availability on the vendor site before you buy.